Brand Brief
Roarin Floors are local Geelong flooring specialists, providing premium residential and commercial flooring solutions to their surrounding community.
During the discovery phase, we identified the need for a refreshed brand identity that captured their craftsmanship, reliability, and attention to detail.
With market research highlighting a competitive industry, a key objective was to create a brand presence that differentiated them from competitors.
Our Collaboration
Through our collaboration with Roarin Floors, our objective was to create a fresh, distinctive brand identity that reflected their craftsmanship, reliability, and strong connection to the local Geelong community.
With research highlighting a competitive market, the focus was on developing a brand that felt professional, trustworthy, and visually stood apart from competitors.
Service
Brand identity, website design
Client
Roarin Floors
Client
Roarin Floors
Year
2024
Year
2024
Service
Brand identity
Website design
Brand Brief
Roarin Floors are local Geelong flooring specialists, providing premium residential and commercial flooring solutions to their surrounding community.
During the discovery phase, we identified the need for a refreshed brand identity that captured their craftsmanship, reliability, and attention to detail.
With market research highlighting a competitive industry, a key objective was to create a brand presence that differentiated them from competitors.
Our Collaboration
Through our collaboration with Roarin Floors, our objective was to create a fresh, distinctive brand identity that reflected their craftsmanship, reliability, and strong connection to the local Geelong community.
With research highlighting a competitive market, the focus was on developing a brand that felt professional, trustworthy, and visually stood apart from competitors.
The Brief
Our brief with Roarin Floors was to create a brand identity that reflected the craftsmanship, reliability, and professionalism at the heart of the business, while strengthening its presence within the Geelong market.
We wanted the brand to feel bold and dependable — drawing on strong, grounded design cues that speak to quality workmanship and trust — while introducing a cleaner, more contemporary aesthetic that helps the business stand out confidently in a competitive industry.
The Outcome
The outcome was a refined visual identity and logo system that balanced strength and approachability, capturing the quality of their residential and commercial flooring services while establishing a confident and memorable brand presence.
This identity was then carried across digital applications and website design, creating a cohesive and professional experience across every customer touchpoint.
Client Website
roarinfloors.com.au
Client Website