Brand Brief
McDonald Bricks is a Geelong-based bricklaying and block-work provider servicing both commercial and residential projects, with a reputation built on quality craftsmanship, reliability, and strong local relationships.
As an already established business within the community, the brief centred on evolving the brand in a way that felt modern and refined, while staying true to the foundations that had made it recognisable and trusted.
Our Collaboration
Through discovery, our objective was to develop a clean, contemporary brand identity that elevated their market presence without compromising its originality or authenticity.
The outcome was a refreshed visual identity and logo system that balanced strength and professionalism with simplicity and clarity — creating a brand that feels current, confident, and built for long-term growth.
This identity was then extended across the wider business, including digital applications and website design, ensuring a cohesive and professional presence across every customer touchpoint.
Service
Brand identity, website design, print design
Client
Year
McDonald
2025
Bricks
Client
McDonald Bricks
Year
2025
Service
Brand identity
Website design
Print design
Brand Brief
McDonald Bricks is a Geelong-based bricklaying and block-work provider servicing both commercial and residential projects, with a reputation built on quality craftsmanship, reliability, and strong local relationships.
As an already established business within the community, the brief centred on evolving the brand in a way that felt modern and refined, while staying true to the foundations that had made it recognisable and trusted.
Our Collaboration
Through discovery, our objective was to develop a clean, contemporary brand identity that elevated their market presence without compromising its originality or authenticity.
The outcome was a refreshed visual identity and logo system that balanced strength and professionalism with simplicity and clarity — creating a brand that feels current, confident, and built for long-term growth.
This identity was then extended across the wider business, including digital applications and website design, ensuring a cohesive and professional presence across every customer touchpoint.
The Brief
Our brief was to create a brand identity that reflected the strength, reliability, and craftsmanship at the core of the business, while honouring its established presence within the Geelong community.
We wanted the brand to feel solid and professional — drawing on classic, enduring design cues that speak to quality workmanship and trust — while introducing a cleaner, more modern aesthetic that positions the business confidently in today’s market.
The Outcome
By combining strategic market research with contemporary design thinking, we developed a visual identity that is both purposeful and distinctive.
Guided by these insights, we crafted a clean, modern logo that pairs confident typography with structured graphic elements to communicate strength, reliability, and professionalism.
The result is a refined, commercially versatile brand mark that feels established, memorable, and well-positioned to stand out in a competitive industry.
Client Website
mcdonaldbricks.com
Client Instagram
mcdonaldbricks
Client Instagram
Client Website